Market Entry Advisory

We are your trusted advisor for new markets. We help you think through how you should approach the new markets through a tailored approach that is unique for each client. If you decide to enter the market, we’ll help you plan a local strategy and set up the appropriate business infrastructure.

Deciding to venture into new markets

Here is what you should keep in mind for venturing into new markets:

  • Shorter time-to-market is better: A quick and effective setup reduces copycat risk, saves costs, and comes in handy in future investment rounds.
  • Local knowledge is important: Local knowledge, infrastructures and support are crucial for minimizing business risk in India.
  • Operational flexibility is essential: You will often need to redefine strategies and make tactical adjustments based on feedback from the field, the company’s growth rate, geopolitical market changes and other dynamic circumstances.
Hot air balloon

Planning your market entry

Once you have decided to enter the market, you’ll need to plan a local strategy and set up the appropriate business infrastructure. Our services include:

  • Go-to-market strategy: We will help evaluate the required need for your business – including market size, cost of entry, the route to market, competitive barriers, positioning, product specifications, unique value proposition, and more.
  • Initial sales: We’ll manage your new relationships, including business development support through the identification of potential distributors, agents and strategic partners for specific products and services.
  • Establishing an entity: Once you have a sustained revenue stream, we will help you establish an entity. This includes company formation, company legal structure, company secretarial services, opening bank account.
  • Managing an entity: Our local back-office services support a wide range of daily operational needs, such as payroll management, bookkeeping and accounting, tax planning and compliance, and financial management.
  • PR and media relations: An integral part of market entry is communicating your successes in-market, whether online, in print or TV. We these services in the UK and India.
Supporting startups scale - EPG

Supporting startups scale

Many startups struggle to internationalise their business even with an open and fair trade framework in place. We aim to help your business face competition, access foreign markets, and find new business partners abroad. Going international increases SMEs’ performance, enhances competitiveness and reinforces sustainable growth.

We’ve worked with clients across multiple sectors, including cleantech, education, media, technology, healthcare and life sciences.


15 May 2023
India Week 2023 concludes with over 900 attendees, including ministers, central bankers and business leaders from six countries
More than 100 business and policy leaders travelled from across India to attend EPG’s inaugural India Week last week, and another 800 participants from across the UK, Europe and the US. Global advisory firm EPG organised India Week to create a global conversation around India’s increased importance in the world economy. Now the most populous [...]
23 Nov 2019
India is at an Energy Crossroads

India is reliant on the Middle East for its oil and could soon be equally dependent on China for its electric vehicle revolution. The image shows Dr Chris Wright, Co-founder of British sodium ion battery company Faradion, presenting during an event in Bangalore that we organised as part of their market entry into India. Faradion […]

13 May 2019
UK, Indian Blockchain Experts gather for the Digital India Blockchain Conference 2019

The Digital India Blockchain Conference which took place on May 11th turned out to be a success with global experts gathering with the core community in Bangalore for a day filled with captivating discussions. Heading speakers included Shiv Agarwal, Founder of EarthId and President of the Government Blockchain Association, Vijetha Shastry from NASSCOM, Gnana Lakshmi […]


27 Dec 2021
UK-India Energy Collaborations report, for leading think tank

EPG produced this report for think tank reviewing UK-India energy sector opportunities ahead of COP26 in Glasgow.

06 Feb 2018
New report says Kolkata can become a broad-based industry hub by making itself attractive for entrepreneurship

Kolkata has the opportunity to leapfrog other cities in India to establish a broad-based digital industry hub.